This is part of our CyberGrowth series, an initiative we started while we were running our agency, before we pivoted into building our AI Sales Intelligence platform. In the CyberGrowth series, we discuss proven strategies and tactics to help cybersecurity sales and marketing leaders accelerate their business growth.
Episode Summary
In this conversation, Dean Charlton, Managing Director of DC Cybertech, shares insights into his journey in the cybersecurity industry, the evolution of networking, and the importance of building relationships over hard selling. He emphasises the need for a human element in sales and networking, especially in a post-COVID world where technology has taken precedence.
Dean discusses the significance of trust in partnerships and how he approaches working with companies. He also highlights the exciting future of cybersecurity, driven by the next generation of professionals and emerging technologies.
Episode Chapters
00:00 Introduction to DC Cybertech and Dean's Journey
02:56 The Evolution of Networking in Cybersecurity
05:51 The Importance of Human Connection in Sales
08:46 Building Trust and Value in Partnerships
12:03 Navigating Competition and Loyalty in Business
14:46 The Future of Cybersecurity and Emerging Trends
More About Dean Charlton
Dean Charlton is the Managing Director of DC Cybertech. With a background in technology recruitment and security engineering, Dean has built a vast global network and advocates for a people-first business model.
