This is part of our CyberGrowth series, an initiative we started while we were running our agency, before we pivoted into building our AI Sales Intelligence platform. In the CyberGrowth series, we discuss proven strategies and tactics to help cybersecurity sales and marketing leaders accelerate their business growth.
Episode Summary
In this conversation, Kristian shares his extensive journey through the technology and managed services industry. He discusses the evolution of his career from graphic design to IT support, and eventually to cybersecurity.
Kristian emphasises the importance of adapting to technological changes, particularly the impact of AI on business operations and marketing strategies. He highlights common mistakes made by MSPs, effective sales channels, and the need for continuous learning and adaptation in a rapidly changing market.
Kristian also shares insights into the future of cybersecurity and the initiatives enhanced.io is pursuing to support MSPs in their growth.
Episode Chapters
00:00 Introduction to Kristian and His Journey
06:32 The Evolution of Enhance.io and Cybersecurity
12:36 The Impact of AI on Business and Cybersecurity
19:27 Common Mistakes MSPs Make and Growth Strategies
26:20 Effective Marketing Channels for MSPs
31:57 Future Initiatives and Trends in Cybersecurity
More About Kristian Wright
Kristian Wright is the CEO of enhanced.io and a longtime MSP growth strategist. He helps MSPs close the security gaps endpoint tools miss — unlocking new revenue with Open XDR, 24/7 SOC, and compliance-ready reporting.
Kristian’s work has generated over $100M in sales for MSPs worldwide by turning visibility into value, not noise. Named GTIA’s Cybersecurity Leader of the Year in 2025, he’s focused on helping MSPs scale security services without adding complexity.
