On 23rd June 2025, we made a bold decision to close down our agency and pivot into building an AI SaaS.
It’s been a crazy 3 weeks since.
Here’s a week-by-week breakdown:
Week 1
On day 1 (Monday, 23/06), we did our initial business planning and I reached out to my warm network.
The 2 days prior over the weekend, we had already started doing some ground work and research, but we only officially started on Monday.
When we pivoted over that weekend, I was due for a pre-planned holiday on Friday.
So I pushed as hard as I could and managed to secure 16 meetings in 4 days.
It served as an early validation of our ideas, and I secured 3 follow-up discussions from there.
I was taking calls and going out for coffee chats even on Friday before I flew off (at night).
Week 1 was intense (but necessary).
Week 2
After pushing so hard in the first week, I was falling sick right before my trip, so it served as a good break.
Justin held the fort while I took a much-needed breather.
In the meantime, Justin continued to work on the product and do some market research into how we can position and iterate our product.
Week 3
I got back on Saturday, and spent Sunday revisiting our initial hypothesis to reaffirm our direction.
I caught up with work — replying to emails, LinkedIn DMs, signing up for networking events…
On Monday (07/07), I spent the whole day doing my sales follow-ups and prospecting, booking 5 meetings for the week.
2 days later, on Wednesday (09/07), we secured our first paid beta client.
We were overjoyed that we got market validation for what we’re building, and we started to get a clear idea of our value-add.
1 day later, on Thursday (10/07), we secured our second paid beta client.
This was from a COLD EMAIL we had sent, and I closed the deal on the first call — completely unexpected.
Again, strong market validation.
However, challenges started to arise.
As we dived deeper into making sure we deliver results for these beta clients, we realised we had our pricing model all wrong.
Initially, we did a flat-fee monthly subscription model, but we forgotten to account for key variables that would affect our cost structure, such as:
Number of companies to qualify and enrich data
Number of contacts to qualify and enrich data
Type of datapoints to enrich
I was so afraid that we would end up burning through our cash (we’re planning to bootstrap this), so it was an urgent blocker we had to fix.
We kept going back-and-forth, trying to figure out how our competitors are going about it, what’s their pricing model etc…
We were literally stuck on it for 3 days, until Sunday evening when it finally clicked for me.
→ Credits-based model ←
It sounds intuitive and obvious on hindsight, but it didn’t occur to us back then.
Week 4
That brings us to today (when I’m writing this) — Monday, 14/07.
This morning, I just secured our third paid beta client!
The use cases across all 3 are pretty unique, so we’re excited to build out these workflows and share them with you.
So what are we actually building?
As of now, this is our latest updates — AI Sales Intelligence Agents for APAC Pipeline Generation & Acceleration.
These are the 3 agents we’re building:
New Opportunity Finder
Identifies new sales opportunities from both warm accounts and cold prospects by monitoring market changes and capturing signals from third-party data sources.
Champions that changed companies
Finds upsells opportunities from M&A
Custom data points for outbound campaigns
Custom Research Agents
Build custom research agents that can extract and analyse any data source using AI.
Scrapes PDFs and documents
Monitors social feeds and databases
Extracts data from custom sources like job boards, Google Maps, and more
CRM Enrichment Agents
Clean up and maintain the accuracy of your CRM data by first resolving existing data quality issues, then automatically updating contact and account details on an ongoing basis.
Consolidates duplicate records
Updates outdated info
Enriches contact info
All you need to do is tell us your ICP, what signals you want to track, the custom data points you want, and we’ll return you with a CSV of fully-enriched contact and company profiles — no need to pay for any lead databases, manually scrape websites, or build out custom workflows in Clay.
For more details, you can refer to our updated demo deck.
So what’s next?
We’re excited for the initial traction, but it’s still early days.
While we’ve got momentum, we need to double down on it.
Which is why I’ve got more coffee chats, meetings, and events lined up throughout this week.
With the updated credits model, I expect the discussions to be more complicated (already had one discussion today where the prospect was confused), so it’s something I’ll need to work on.
Moving forward, I’ll try my best to have a weekly update post — do let me know if you like this format too!
Alternatively, we’re posting daily on LinkedIn. Connect with us there!
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