The nature of B2B sales has changed.
AI is making buyers increasingly skeptical, traditional "spray-and-pray" tactics fail to resonate, and companies struggle to build trust, especially in the relationship-driven APAC market.
Here's what we're hearing from B2B sales leaders:
↳ Sales team wasting time on unqualified leads
↳ CRM not enriched with up-to-date information
↳ Lead databases like Apollo or ZoomInfo offer outdated information
↳ Sales team spending hours manually researching into target accounts
↳ Outbound sales prospecting no longer effective (and getting worse over time)
The impact is real:
❌ Unpredictable top-of-funnel leads
❌ Customer acquisition costs (CAC) increasing
❌ Longer sales cycles with complex buying process
The dynamics of B2B sales has shifted:
↳ The rise of buyer enablement over seller enablement
↳ The prioritisation of relationship-building over transactions
↳ AI eliminating manual tasks so sales reps can focus on trust-building activities
That's why we're building SalesDuo to help B2B companies accelerate their sales pipeline by enabling buyer-centric, trust-focused engagement.
Interested to accelerate your sales pipeline?
To stay updated on our progress, follow us on LinkedIn:
Marcus — www.linkedin.com/in/marcuscheu
Justin — www.linkedin.com/in/justincheu
